Geo-Targeting: Focus For Your Campaign

June 23, 2011

I’m working on the idea of geo-targeting right now. Instead of focussing my efforts on the entire nation, I’m just focussing a few different campaign ideas on one city that I know we are not dominant in.

This will be a good way to try out some new ideas and even do some A/B testing on what works and what doesn’t. I know I’ll need to try this on a few different cities to make sure the results aren’t skewed for one particular area. One of the things I want to test out is if having the name of the city or region in the title or text produces a better ranking and more traffic with search engines.

The question I want to answer is: do we drive more sales by focussing heavily on one area or are we better off trying to hit the entire nation?

The platform I’m trying to market is GPS Fleet Tracking solutions. If you want to look into the product, you can read more about it here: Discrete Wireless

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3 Responses to “Geo-Targeting: Focus For Your Campaign”

  1. Lital Barkan Says:

    Hi Nicole,

    That is a great idea to test different DMAs. How will you check that your campaigns are deployed correctly in an area where you cannot view them as a user would?

    Our company offers http://www.GeoSurf.com as an answer to thi specific need. You can surf the internet as if you are surfing locally from 80+ locations.

    Check it out – there is a free trial offer on the site right now.

    And please let us know if it helps your test.

    All the best,
    Lital


    • Hi Lital. I am using Google Analytics and Marketo to assist with tracking. I have a tracking pixel I use on the landing page. I visited your website and looked into your services. It looks like an interesting way to keep everything under one roof!

  2. Lital Says:

    Hey Nicole,

    Google Analytics and Marketo are both really great services. We actually are not competing with either one of them. What GeoSurf does is that it is a toolbar add-on to your browser. Once you install it, you can select a location (from our extensive list of over 80) and then you can surf the internet as if you are in that location.

    For example, if you are in NYC, but want to see geo-targeted campaigns as they are displayed in London or China or Los Angeles, you can select the location from the toolbar and in an instant, it is like you are there. The proxies are fast, secure, and reliable.

    Our customers use this to check their own localized campaigns in geos they are not located in . . . as well as to scope out the competition in those regions.

    Let me know if you would like to test it out 🙂


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