It’s been an exciting few months at NexTraq! NexTraq has several industry firsts in the truck tracking industry, including our integration with Google Maps. Google came to our offices in February and shot a video on our integration with Google Maps. We were then given the opportunity to guest-write an article on the Google enterprise blog, which featured the much-anticipated video.

 

Check out the article here: Google Maps API for Business brings NexTraq to the next level

 

Enjoy!

 

As we’ve discussed in a previous post, case studies are a great way to reach your customers. I’ve talked about the pros of of a case study, but today I want to share ways you can get the most benefit for both you and your subject. Try and keep the study on one page and include some fast facts for readers that don’t have time to read the entire document. You also want to make the document mutually beneficial, so include a synopsis of the company and some of their contact information. Make sure to focus on quantitative results (ie: Our product increased their revenue by 15%) and take your readers through a process so they see how the results were achieved. As a side benefit, a great thing about a case study is that they can be converted into articles for SEO purposes. Take the text from the main article and submit it to a few article submission sites, just make sure your URL is on the article! If you want to see an example of a NexTraq case study, click here:

NexTraq Park Ellis ServiceMaster Case Study

Text used in an article submission:

Established in 1963, Park Ellis ServiceMaster, a full service cleaning and disaster restoration company, needed a GPS fleet tracking and dispatching solution to monitor service vehicles and better communicate with its drivers. With two offices and 15 vehicles in its fleet, Jeff Amstutz, Operations Manager for Park Ellis ServiceMaster, knew the potential benefits and cost savings a GPS fleet tracking solution could provide his organization.

Amstutz researched several GPS fleet tracking solutions and GPS-enabled smartphones before selecting the NexTraq™ Fleet Tracking solution due to its ease of use and value. Amstutz said, “The NexTraq platform proved to be the most economical solution for our organization and I knew we could achieve substantial savings in fuel, maintenance and operational costs.”

Since implementing the NexTraq Fleet Tracking solution and the Fleet Dispatch integrated dispatching solution, Amstutz was able to verify the location of his vehicles, improve communication with his drivers and ultimately provide better customer service levels by providing clients with an estimated time of arrival. Amstutz said, “The Fleet Dispatch solution alone has saved drivers two hours a day in travel time because they know exactly where they are going and don’t have to call in for directions. That’s a 20 percent increase in driver productivity.” Features such as the 32-point geo-fencing in the NexTraq Fleet Tracking solution have increased security for his company’s vehicles as he knows where the drivers are at all times. Additionally, Park Ellis ServiceMaster has increased their bottom line by reducing operational expenses including maintenance and fuel costs. Amstutz adds, “I can directly attribute fuel cost savings of 10 percent to the NexTraq Fleet Tracking solution.” Since implementing the NexTraq platform, Amstutz states that the 100 percent cloud-based solution has proven to be extremely reliable. He also values his relationship with NexTraq as many of his ideas submitted to customer service are passed to development to provide customers with the features they need. “We have had a great partnership with NexTraq,” says Amstutz, “The NexTraq Fleet Tracking solution has enabled us to provide better customer service to our clients, a competitive differentiator in the marketplace.”

Park Ellis ServiceMaster prides itself on providing superior cleaning and disaster restoration services. With two offices located in Toledo, OH, Park Ellis ServiceMaster dispatches trained and equipped technicians to provide peace of mind if an emergency happens. A member of the Better Business Bureau, Park Ellis ServiceMaster is an EPA-certified firm and offers Clean Green products to reduce its environmental impact. You can find them on Twitter at @smparkellis and on Facebook at http://www.facebook.com/pages/Toledo-OH/ServiceMaster/102616171114. For more information, please visit their Web site at http://www.smparkellis.com/.

By Ashley Jones
www.NexTraq.com

Now that Google +1 is a few weeks into its launch, we’re starting to see some development of the new social-rating button.

On an earlier post, Sajib commented that the great thing about Google + is that as long as you have a Google account, there is nothing that you really need to do to set it up. Social networks such as Yelp and Facebook are closed systems and only allow ranking on their own sites. The new Google development is open platform and can be placed on any website and be incorporated with many social and media web applications. The button automatically appears next to text in Google searches so it gives a new meaning to “user-friendly.”

I am a frequent Yelp user because when choosing a service, the easiest way to decide between two companies is from the experiences of other customers. This new rating button by Google gives that to me, but now I don’t need to go to an external site to see the popularity of a site or service. It doesn’t necessarily give the written reviews I like in Yelp, but it will make some decisions easier on the fly.

From a marketing perspective, Google has encouraged marketing professionals not to incorporate “click +1 to enter” campaigns, but hasn’t forbidden it. It has also encouraged brands not to set accounts up yet, hoping to keep it a truly consumer-driven rating system. Right now, I do know that it doesn’t go into the organic ranking we all seem to have a love/hate relationship with, so while we need to keep an eye on Google + as it is incorporated with more and more features on the web, we may want to not focus all of our energy into getting a high “+1” count next to our URL (although some effort definitely won’t hurt!).

I am personally still skeptical the button, so I am waiting to see if it fades like Google Buzz did.

Want more information on how to incorporate the button on your site? Google’s information site can be found here: Google +1

Fuel Writes About Potential Problems with Google +1

Google +1

July 1, 2011

I’ve noticed that the creation of the Google +1 button has caused a lot of buzz in the SEO industry, some good and some bad. When Google sent the e-mail out to its account holders to officially introduce the button, my twitter blew up with comments on the new tool.

Will Google+1 just be a hype and fade like Google Buzz did? I feel like this is Google’s way to to copy Facebook (and Facebook did respond to the Google+ 1 button by partnering with Bing)…I guess we will see in a few months! I do know at least for now, having 1000 +1s will not help my page rank, at least at this time.

Our office is trying to consider ways we could get our customers to click the +1. Are companies going to start doing campaigns to click the +1 button with Google the same way they do “like” and “follow” campaigns on Facebook and Twitter? Here is an great article I found on the new social media button: Everything You Need to Know About Google +1

Let me know what you think!