When we talk about the benefits of GPS fleet tracking, the conversation tends to revolve around things such as fuel savings, increased productivity and improved driver behavior. One of our clients recently sat down with us though, and discussed some pleasantly surprising results that they noticed in addition to the traditional benefits.

Landscape Concepts Management, Inc., a leading landscaping contractor company, was expanding rapidly and having difficulty tracking its vehicles and assets throughout its numerous locations. After deploying our system, the first thing they noticed was the decrease in fuel costs.

While the savings on fuel was definitely something they appreciated, the company quickly realized they were able to win new business due to their Sustainability Statement. George Markoutsas, Marketing Director for Landscape Concepts Management, said, “Because we could present a Sustainability Statement to potential clients in the bid process, we have won numerous contracts from municipal and commercial contracts that have to adhere to certain ordinances. We do our part to be a ‘green’ organization.”

Evelyn Herzog, Fleet Administrator for Landscape Concepts Management, said, “We realized immediate benefits from the NexTraq Fleet Tracking solution, but were surprised to realize we were benefiting in other ways we never considered. We are able to effectively fight false citations and lawsuits and can accurately report mileage to the International Registration Plan and adhere to the International Fuel Tax Agreement through the data we can analyze and report on within the NexTraq platform.”

Probably the biggest benefit of all though, was the ability to quickly locate a vehicle that had been stolen and direct the police to the vehicle’s location. With the real-time updates in the NexTraq application, LMC was able to recover $400,000 worth of stolen assets.

With the NexTraq solution in place, Evelyn and Landscape Concepts Management will be seeing a lot more green in the future.


Estes Heating & Air Conditioning Increases Driver Productivity by 13 Percent with NexTraq

Atlanta HVAC service, sales, repair and installation company saves time and money with the NexTraq Fleet Tracking platform’s reporting features


Established in 1949, Estes Heating & Air Conditioning provides HVAC, plumbing and electrical services to both residential and commercial clients throughout the metro Atlanta area. Estes was looking for a solution to improve its GPS mapping capabilities and integrate a fleet tracking solution with their existing service automation software, SAWIN®. Jeffrey Allison, IT Administrator for Estes Heating & Air Conditioning, said, “The SAWIN application gives us the ability to automate most of our office processes, making us more efficient. We were looking for a fleet tracking solution that would integrate seamlessly with it.”


Allison selected the NexTraq™ Fleet Tracking solution because of its affordable pricing and ease-of use. He was able to integrate the SAWIN application with the NexTraq platform through NexTraq’s Web Services, an open platform that enables integration of its fleet data with third party applications such as accounting and billing, route optimization and mobile workforce management applications.


Allison said, “The tight integration between SAWIN and NexTraq made our dispatchers’ jobs easier as they didn’t have to toggle between screens to do their job – it became a much more efficient process.” Additionally, the dispatchers found NexTraq’s reporting functionality to be the most beneficial as they hold employees accountable to their daily schedules. Allison cites fuel savings and finding the closest vehicle to a location as added benefits.

With such a large metro area to service, Allison created zones for each area within Atlanta. Allison said, “Two vehicles can be very close together, but in different zones. If we can find the closest vehicle to a service call, we dispatch that vehicle and provide better customer service and faster ETAs.” The ability to know where the vehicles are at all times has increased driver productivity by 13 percent. Allison says, “They are able to take care of our customers more efficiently, often taking another service call not on their daily schedule. The benefits are two-fold: we help more customers and they get home faster at the end of their work day.” An added benefit? Estes can locate stolen vehicles before the police do. They were able to recover more than $30,000 of equipment because they could track the vehicle to its exact location. As one of the top 5 percent of all heating and air contractors in the country, it’s easy to see that Estes will experience even greater success and growth in the future. Allison concludes “We have a long-term relationship with NexTraq and it’s a win-win partnership.”

Article written By:

Ashley Jones

Rachel and Nicole attended the EMS World Trade Show this past week in Las Vegas!

While we were there, we went to see the fountain show at the Bellagio.

Channel Marketing

July 6, 2011

Today I am starting two ongoing programs where I will offer marketing support to my channels. My company uses Marketo, an automated marketing program, to push out e-mail blasts and campaigns. I’m offering my channels the chance to send out one of four campaigns through Marketo, promising all leads that come through that particular campaign. I am also offering to write case studies for them with the understanding that I will brand the study with their logo and information. Case studies are a great way to promote the product, especially when we have customers saying they save 20% on fuel costs alone when they employ our product.

To see what I’m trying to promote, you can visit Discrete Wireless to find more information about the MARCUS platform. It’ll be interesting to see what kind of results I get from the program, let me know what you think!